American Brewery Sugar Factory opens in Dallas on November 5

The outrageous Vegas-based Sugar Factory American Brewery chain will open its first Texas location on Friday, November 5, with the opening of an outpost at 1900 Cedar Springs Road in Uptown. The restaurant is known for two things: an obsession with oversized sweets designed to rack up Instagram likes and a penchant for attracting reality stars for photo ops.

Sugar Factory Dallas will feature a 200-seat dining room and an outdoor dining area with fireplaces. A private room can accommodate up to 66 diners, while there are 20 bar stools and 40 high tables in the bar. The entire space is for selfies, thanks to the flower-covered walls and ceiling and a floor-to-ceiling candy wall in the retail store with 50 different types of candy for sale.

The dishes are as crazy as the decor: it’s the kind of place where you Crepes in a “Strawberry Cheesecake Overload Pancake Stack” are stacked high enough that there is room to balance a shortbread strawberry ice cream bar on top. Among the intense desserts are the “Sugar Factory’s Insane Milkshakes” served in chocolate-covered cups, or the King Kong Sundae, a monster with 24 scoops of ice cream (enough for 12 people) all covered in nuggets, teddy bears. in gelatin, caramel sauce, fudge sauce, giant swirls and sparklers.

Savory dishes are equally whimsical: Popular dishes include a ‘Flaming Hot Cheetos Burger’, which is served on a brioche bun covered with dust from Flaming Hot Cheetos. On the beverage list, “Smoking Cocktail Tumblers” are another Sugar Factory signature. These gigantic 60-ounce drinks with dry ice are named after celebrities, like Brody Jenner’s Mamitas Seltzer or Snoop Dogg’s Tropical Fruit Punch, and cost $ 39 each.

Speaking of celebrities, D-List and the like, Sugar Factory Dallas will be hosting two celebrity events open to the public in November. First up, actor / musician / TV personality Nick Cannon will christen the restaurant with a DJ set at 9 p.m. on November 5, the opening date. Then, on November 13, “Jersey Shore” star Pauly D will make an appearance in Dallas in his official capacity as “Official SugarFactory DJ”. Pauly’s DJ set is scheduled for 9:00 p.m. at Sugar Factory Dallas on Saturday, November 13.


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