Another Broken Egg signs agreements for 12 new stores

America is in love with brunch, and Another Broken Egg Cafe fills the country’s demand from coast to coast. The “NextGen Casual” brand redefining the brunch category announced today that it has recently signed three new development agreements totaling 12 new locations planned for development.

Included in the impressive collection of upcoming restaurants, the brand will enter the Maryland market for the first time, expand into the El Paso area of ​​Texas and quadruple its footprint in Virginia. New and existing franchisees have signed the new development agreements with the brand.

“We’re excited to elevate the brunch experience nationwide, especially with the quality of franchise owners that expand our brand,” said Jeff Sturgis, director of development for Another Broken Egg Cafe. “They are all experienced multi-unit operators with a proven track record of developing and operating successful restaurants. Each of the bands we’ve recently signed deals with are a perfect fit with the expectations we have for ownership in the Another Broken Egg franchise system.

The pioneers of Another Broken Egg in Maryland are Karl and Toni Young. The married couple are veterans of the restaurant industry and have extensive experience in operations and human resources. Together, the duo served as executives with a Maryland-based group of McDonald’s franchisees for more than 15 years. Given their complementary skills gained as restaurant industry leaders, the Youngs are well-prepared to expand Another Broken Egg into Maryland. Their agreement is to open five locations, the first of which is planned for Fulton, Maryland, located along the I-95 corridor between Baltimore and Washington DC. The opening is scheduled for this fall.

Also new to the Another Broken Egg franchise family is Luis Romero. Luis signed a three-unit deal to open locations throughout the El Paso, Texas area. He too brings a proven history of successful restaurant operations to his investment in Another Broken Egg, with experience owning and operating multiple full-service restaurants in Mexico. It has already signed its first lease to open in El Paso in early 2023.

Less than nine months after opening the brand’s first Virginia location in mid-2021 along the Virginia Peninsula in historic Williamsburg, franchisee Demetrios Florakis has signed a multi-unit deal to expand into Northern Virginia with Another Broken Egg Cafe, opening four additional locations in addition to its growth in Southeast Virginia.

“The momentum is on our side, and the three groups growing with us know the opportunity is now,” said Paul Macaluso, President and CEO of Another Broken Egg Cafe. “Our performance over the past two years has been eye-opening, and many of the nation’s most sought-after restaurant franchise groups recognize why Another Broken Egg has a place in their portfolios.”

This energy behind Another Broken Eggs comes from the fact that the brand recently opened four new restaurants in Gilbert, Arizona; Columbus and Sandusky, Ohio; as well as Port Orange, Florida. The Gilbert restaurant marks the brand’s entry into Arizona. While the Columbus and Sandusky locations brought the total number of cafes in Ohio to seven.

In addition to the four recent openings and signed agreements, Another Broken Egg Cafe, which is the largest franchise brand active in the brunch industry, welcomed 10 new cafes to its system in 2021. This year, up to 18 locations in total across the United States are scheduled to open. Recent growth reflects Another Broken Egg’s most updated prototype, which features a warm, yet lively and modernized environment where food and drink, including a full bar and specialty mimosas and Bloody Marys, are come together to create a very attractive environment. Additionally, the new cafes offer transportation and delivery options, as well as catering services for small and large groups. Take-out preparation and pick-up areas for targeted management of all online orders support these additional revenue opportunities and guest channels.

With a menu that’s bursting with fresh ingredients, creative recipes and seasonal features, from traditional Southern dishes like Shrimp ‘N Grits or Crab Cakes & Fried Green Tomatoes, to sweet temptations like Bourbon Street Pancakes or a Cinnamon Roll French Toast to die for —Another Broken Egg creates a gourmet brunch experience for its guests. The cafes provide a warm, yet lively and modernized environment where food and drink, including a full bar and specialty mimosas and Bloody Marys, come together to create a very appealing environment.

About James Almanza

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