When Betty White passed away, a shrine began to form organically through her photo at Eureka Heights Brewing in Houston.
Photo: Evan Camp
Less than an hour after news of Betty White’s death was announced, fans began flocking to Eureka Heights Brewing to lay flowers, candles, drawings and other keepsakes next to a picture of her displayed in the dining room. Two weeks later, the sanctuary continues to grow.
If you’ve ever frequented Eureka Heights, you know that beloved actress Betty White is the patron saint of the Houston brewery.
It all started when Eureka Heights was founded in 2016. The owners and founding team are all big fans of “Golden Girls” and White herself. When they created the brewery’s social media accounts, the platforms asked them to follow at least one other account. To date, White is the only person Eureka Heights follows on Twitter.
But affiliation goes beyond that, says event manager Evan Camp.
“As a company, we try to embody the morals, beliefs and overall mantra of Betty White,” he said. “Like Betty, we have a very childish outlook on life. We try to take everything with a grain of salt, not to take life too seriously.”
Camp says Eureka Heights likes to market itself as “the adorable wacky uncle of breweries,” which is reflected in the brewery’s branding and personality.
Eureka Heights regularly donates to charities working for animal rights, a cause the actress cared deeply about and was heavily involved in.
From the first day the brewery opened, a framed photo of White was proudly displayed in the bar. The team is determined to maintain the current mini-memorial that has formed organically around him since his death on December 31, 2021 – just weeks away from his 100th birthday.
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Eureka Heights has hosted a birthday party for White for the past three years. They had planned a big one for his 100th (so done People magazine).
When he died, devastated staff members shared the news via email and text. They wondered if continuing the event was a good idea in light of his passing. But after seeing the outpouring of love and support from Eureka Heights customers, they finally decided to have a celebration of life.
The event will take place on Friday, January 14 starting at 3 p.m. There will be two special versions of beer. Rose Nylund IPA, a nod to White’s “Golden Girls” character, is a rosehip-based beer that Eureka Heights exclusively releases each year for its anniversary. For its 100th, there will also be a Saint Olaf Fruit IPA, named after Nylund’s hometown.
Attendees can also expect rose cupcakes, a free raffle to win Betty White commemorative glasses and other memorabilia, and “Golden Girls” playing on the dining room TVs all evening. .
As a final gesture to their patron saint, throughout the month of January, Eureka Heights is allowing guests to round their tabs and donate to the Houston SPCA in White’s honor.