Company Uses Compliment Motto To Help Keep Employees – NBC 5 Dallas-Fort Worth


At DFW Burger House restaurant chain, employees aren’t the only ones serving. Customers can serve compliments through a program called Hylite.

“To be honest with you, I was just sick of the negative stuff,” said Burger House co-owner Christopher Cannellos. “You can go to Yelp, you can go anywhere, and that’s basically negative.”

“It feels good to put something positive in the world,” said Hylite Founder and CEO Marissa Fetter Hochster. “I have worked in American companies for over 10 years, first at Merrill Lynch then at Goldman Sachs, and every day I saw the power of positive feedback in terms of employee motivation.”

Just before the pandemic, Hochster started Hylite as a way for customers to recognize frontline employees. She said it gives business owners real-time feedback and helps retain workers during a time called “The Big Resignation.”

“Retention is more than compensation,” Hochster said. “I think employees want to know that they are valued and appreciated and that they have an impact in their daily work.”

Jose Castaneda was working at the drive-thru at Burger House on Friday, chatting with customers, offering glasses of water while they waited.

“I make them feel that whatever bad vibes they’ve had throughout the day, she’s going,” Castaneda said with a smile. The Burger House employee for 20 years is often featured on Hylite.

“It’s just one more tool I have to withhold help,” Cannellos said.

For “Hylite” a job well done, customers scan a QR code at the participating company or send a text.

“It’s a little rewarding in this sometimes thankless job,” said Ely Kabangu. “It’s an instant smile on my face. I’m like, ‘Oh, I didn’t know I did that!’

Hylite is used in 10 companies across DFW and 40 companies nationwide.

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