Photo courtesy of Dave & Buster
Dave & Buster’s has partnered with mixed martial arts organization UFC to broadcast each of its fights at its restaurants, the restaurant chain announced Thursday.
The move emphasizes the sports bar aspect of the chain, rather than its kid-friendly entertainment. Many of the chain’s 140 locations feature 40-foot-wide ultra-high definition screens, which the company calls WOW Walls.
“Watching the UFC on the big screen, surrounded by other fight fans, is an electrifying experience, and it doesn’t get any better than our 40-foot WOW wall,” said Henri Mazza, Senior Director of Entertainment Experience. to the string, in a statement. “There is no better viewing experience for MMA fans.”
The UFC, or Ultimate Fighting Championship, produces over 40 live events each year and has a roster of athletes representing over 75 countries. The mixed martial arts organization, which started in 1993, has more than 187 million social media followers.
Dave & Buster’s has been working hard to recover from the pandemic, seeking previously missed opportunities to grow its restaurant and gaming business.
In January, the chain said it was looking for ways to maximize its largely uncharted lunch day. Dave & Buster’s is also undertaking a major renovation project.
COVID surges have impacted the company’s sales and traffic, reducing special event activities.
With the new UFC deal, Dallas-based Dave & Buster suggests customers may want to book a private reception space to watch games with friends.
The chain promotes its sports bar menu, featuring chicken wings and tenderloins or a giant Bavarian Pretzel or mushroom burger stout, to eat during UFC fights.
“We are thrilled to have Dave & Buster’s showcasing all of our UFC events,” David Shaw, SVP of International and Content for UFC, said in a statement. “Dave & Buster’s is one of the nation’s most popular dining and entertainment brands, and their incredible video and audio enhancements, combined with their expansive food and beverage choices, provide an incredible community viewing experience for UFC events.”
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