At the start of each new year, more than 20 percent of American adults decide to cut alcohol for the month, and 66 percent of millennials are looking to cut back on their alcohol consumption.
Corn Athletic Brewing Co. sees no reason to skip the infusions and stop the fun during the dry month of January – or the rest of the year, for that matter.
The Athletic Brewing line is inspired by the company’s two fundamental loves: an active, healthy lifestyle and great beer. And from day one, Athletic Brewing’s mission has been to combine the two without compromising on either.
âAfter indulging in some fun over the holidays, it’s no surprise that so many people hit the reset button in January,â said Bill Shufelt, co-founder of Athletic Brewing Co. âWe want to helping people change their minds and make less of January sacrifice. The conversation around non-alcoholic beer has changed. It’s not about restraining yourself. It’s about rewarding yourself and make better choices. “
This is not your traditional watery, tasteless alcohol-free beer. Using an innovative and proprietary method of brewing alcohol-free beer, Athletic Brewing has created a range of alcohol-free craft beers that doesn’t compromise on taste. Like any good craft brewery, it constantly brews a range of styles, from goldens and alcohol-free IPAs to darks and sour.
Where possible, Athletic Brewing sources all-natural local ingredients and uses organic malts. Athletic’s essential infusions – Run Wild, Upside Dawn, and Free Wave – are available year-round, but they also create seasonal releases, pilot (or test) styles, and collaborative infusions that highlight ingredients or the flavors of preferred partners.
the Dry January Party Pack includes five six-pack of your favorite sports drinks (Run Wild, Upside Dawn, Free Wave, All Out and Cerveza Atletica), a free limited edition Dry January koozie, a free Dry January disposable camera and a free “Drink Up” & Stay Dry “hologram sticker. And right now, it’s only $ 59.99.
From day one, Athletic Brewing has been committed to Two for the Trails, donating 2% of all sales to trail and park cleaning, maintenance projects, construction and access. In 2021 alone, that fund totaled over $ 1 million.
So this year you can thrive, not just survive, during Dry January with these award-winning alcohol-free craft beers, each containing less than 100 calories. Find your new favorite beers here, and find them in stores near you here.