Getting alcohol delivered to your door has never been easier, and a nationwide delivery app wants it to stay that way. DoorDash announced that it has expanded its alcohol deliveries to the entire state of Texas as well as 20 other states and the District of Columbia.
To access the available options, simply select the Alcohol button in the DoorDash app. Users will find everything from popular retailers like Total Wine and restaurants selling take-out cocktails to the company’s DashMart offering. People can buy anything from a six pack of craft beers to their favorite bottle of whiskey.
According to the company, the first three orders to date have been for popular grape varieties such as Pinot Grigio, Cabernet Sauvignon and Rosé. Others in the top 10 include “pale lager” (fourth), “classic margarita” (seventh) and three different flavors of hard seltzer: lemonade, black cherry and iced tea.
The expanded program is also helping restaurants take advantage of recent legislation that allows them to sell take-out alcohol with food orders. DoorDash quotes a 2020 Nielsen report showing that alcohol is the fastest growing e-commerce vertical market for all consumer packaged products.
“Over the past year, many cities where we operate have changed their legislation to allow delivery of alcohol to residents’ homes. During this time, we have worked tirelessly to create a trusted alcohol ordering and delivery experience for merchants, customers and Dasher, ”said Caitlin Macnamara, Director of Strategy and Operations. of alcohol at DoorDash, in a statement. “We are committed to providing new revenue opportunities for Merchants and Dashers, a safe and high-quality experience for customers and to be a responsible leader in the delivery of compliant alcohol. ”
To this end, DoorDash has instituted age verification procedures. Users will need to upload a photo of a government-issued ID. Drivers will see a person’s photo and birthday in their app when delivering alcohol and will need to verify that they match a person’s ID.
In addition, the company has partnered with two organizations to foster responsible relationships with alcohol: Responsibility.org and Students Against Destructive Decisions (SADD). These nonprofits are helping the company prevent underage alcohol use, according to a statement.
“We are proud to work alongside DoorDash to strengthen accountability efforts in our communities and on our roads by providing guidance and proven resources to help prevent underage impaired driving and alcohol use.” said Chris Swonger, president and CEO of the Distilled Spirits Council of the United States and Responsibility.org. “Whether you are a dasher, a restaurant worker or a customer, we are all stronger when we are united by a commitment to a responsible alcohol culture. ”