DoorDash will soon deliver alcohol to customers

A DoorDash Inc. delivery guy has a thermal bag at Chef Geoff’s restaurant in Washington, DC, United States on Thursday, March 26, 2020. Jeff Tracy’s restaurant, a coronavirus pandemic package, uses GoFundMe to fund 150 workers every hour at American Eve Comfort Foods Chef Jeff and other restaurants. I get myself.

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According to DoorDash, Monday shoppers can now purchase alcohol directly from the app.

This effort will expand the company’s reach and allow you to order drinks directly from the app, which may lead to more frequent use of the app. DoorDash said the addition of alcohol delivery could increase the average value of restaurant orders by up to 30%.

The company did not immediately say which states would allow this option. Alcohol will be available through the DoroDash app in 20 states in Washington, DC, Canada and Australia, and will reach more than 100 million customers worldwide, according to DoorDash.

Senior customers can switch to the Alcohol tab in the DoorDash app to order beer, wine, and spirits at local restaurants, grocery stores, convenience stores, and retailers. The company said it will verify the buyer’s identity in the app and during distribution.

Prior to Monday’s announcement, national and local merchants could serve alcohol through DoorDash Drive, DoorDash’s white-label distribution service, where concert workers deliver orders directly to merchants.

The move will also make DoorDash even more competitive against its distribution competitor Uber. Traditionally viewed as a ridesharing app, Uber has passed a pandemic to bolster its Uber Eats business. Earlier this year, it acquired alcohol delivery startup Drizly for $ 1.1 billion.

DoorDash, launched last December, has also benefited from food delivery trends over the past year. The company’s stock price began trading at $ 182 per share on December 9, 2020 and closed at $ 223 on Friday, up about 22.5%. It has a market cap of around $ 74.9 billion, just below Uber’s market cap of $ 75.3 billion.

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