Fast-growing restaurant The Toasted Yolk gives Komen Houston

A simple idea from an employee encouraged one of the fastest growing restaurants in Texas to use funds to help fight breast cancer.

Friday afternoon, The Toasted Yolk at 5103 Bellaire Blvd., Ste. 160 in Bellaire announced that all of their stores together raised $ 4,800 for the Susan G. Komen Foundation of Houston and it all came from the sale of some 960 hand-made, limited edition, pink coffee mugs.

The popular Houston-based breakfast and lunch restaurant held a Cups for the Cure fundraiser to benefit the Susan G. Komen Foundation in Houston and ran out of cups within weeks.

“We started doing this a few years ago in 2019,” said Donnie Mixon, franchise manager for The Toasted Yolk Café. Coffee cups have been sold in their restaurants since their inception in 2010.

“It’s a pretty big coffee mug. We would have different colors and all made by hand. We were looking for something to make sure we could contribute to the community, ”he said,“ when one of our employees saw that we could do them pink. “

The employee had a family member who had been diagnosed with cancer and was very familiar with the Susan G. Komen Foundation. This quickly identified their mission to give.

During the fundraiser, Toasted Yolk donated $ 5 to Susan G. Komen for every limited edition pink mug sold, for a total amount of $ 4,800. The fundraiser was a joint effort between Toasted Yolk’s 11 franchise stores and six company-owned restaurants.

“Unfortunately right now it seems like everyone is telling you about someone they love has cancer. Wouldn’t it be to end this fundraiser because it helped find the cure? ” He asked.

The fundraiser almost failed before it started.

“I ordered the mugs about eight months ago,” Mixon said, believing they would be in all of their restaurants months earlier to prepare for marketing and sales.

However, a nationally broken supply chain hampered shipping and, miraculously, they were delivered just days ahead of the promotion which was to run from October 1 to October 31 until sold out.

“We had set a target of $ 3,000, but we exceeded the target when we sold complete,” he said. He said they plan to double their order for next year.

That’s considerably more than their first campaign in 2019. And 2020 was a nonsense as the pandemic still raged.

“We have also increased the number of restaurants. We currently have 17 and I’m delighted to announce that I have another opening in Port Arthur on Monday and our first national store in Alabama in March 2022, ”he said. The good news from the expansions doesn’t end there, they are planning a few more restaurants in the Houston area including Fall Creek, Memorial, Richmond, and Rosenberg. Mixon said they are also planning new restaurants in Austin and nine in Dallas.

“It’s a great brand. We are focused on farm-to-table, and everything is done in-house, ”he said.

Their national expansion doesn’t stop in Alabama, they’ve also secured spaces in Kentucky, Tennessee, Indiana, Arkansas, and Florida.

Most of the new openings will be franchises that will cost investors around $ 45,000 for naming rights and various other amenities, and builds can cost as much as $ 1.2 million to $ 1.3 million.

The company was founded by longtime best friends Chris Milton and Mathew DeMott in Houston in 2010. They have more than doubled in size in the past 24 months.

Mixon will be ordering many more cups next year for current restaurants and new restaurants next year, but with a caveat.

“We can look at a different style, just so people can keep buying them every year and have a set of mugs,” he said.

For more information, visit thetoastedyolk.com and follow The Toasted Yolk on Facebook, Instagram and Twitter.

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