A California burger chain still relatively new to Dallas-Fort Worth (and therefore still exciting) has a new location on the books: fat burgerthe revered and longtime Los Angeles-based chain known for its seriously greasy burgers, is opening its first location on the city’s east side, at the Firewheel Town Center, 365 Coneflower Dr. in Garland.
It will occupy space vacated by a BurgerIM and will open mid to late summer, says franchise owner Alfredo Gonzalez.
Fatburger is known for its juicy, made-to-order burgers, which are more like a burger restaurant than fast food and way ahead of their time in that regard. At a third of a pound, a standard Fatburger is heavier than the typical fast food patty and has a more hand-formed and less symmetrical appearance.
Founder Lovie Yancey was a pioneer in toppings that turned a burger into a meal, beyond the usual lettuce, tomato, onion and pickles, with bacon, eggs, chili, jalapenos and onion rings.
In addition to burgers, Fatburger’s menu also includes Fat and Skinny fries, sweet potato fries, impossible burgers, turkeyburgers, chicken sandwiches, and milkshakes.
The chain has also become a favorite destination in Hollywood for celebrities and athletes.
It debuted in Texas in 2020 with a North Richland Hills location that was a combination of Fatburger and Buffalo’s Express, a fast casual wing chain founded in 1985 in Roswell, Georgia that is a co-op option. popular branding for Fatburger franchisees.
Two more have since opened: one in Arlington and another in Allen, also from Gonzalez. Garland will be his second.
“During the pandemic, I left my executive role at AT&T to try my hand at entrepreneurship,” Gonzalez says. “We opened Allen on August 30, 2021. I wasn’t thinking of a second location, but the owners of Firewheel Town Center invited me to consider it.”
He liked the opportunity because the restaurant is inside the mall, where it will be the only burger and concept of its kind.
“Fatburger definitely has a sequel, which we saw at Allen,” he says. “There’s a big Indian community, and they like it because we have vegetarian options like the Impossible burger and a veggie burger.”
Two more locations are also in the works, both also dual-branded with Buffalo’s Express, but from a different franchisee: Plano, at Park Boulevard and Dallas North Tollway, slated to open in June; and Keller, at 1521 Keller Pkwy., scheduled to open July.
But everyone is opening restaurants on this side of town. East of 75 is a big deal.