Portland’s iconic donut chain prepares first San Antonio store

By the end of the year, downtown San Antonio will have one more tourist attraction: Portland-based concept Voodoo Donut is moving to 400 E. Houston St., a few blocks from the Alamo.

Shaina Hill, the company’s marketing director, confirms to CultureMap that the first San Antonio location will be operational by the end of 2022. Voodoo Donuts previously shared the news via instagram.

The 24-hour donut and cafe will replace Playland Pizza. After three years in business, chef and owner Stefan Bowers announced in late May that he was closing the popular restaurant on June 30. Bowers will open a new, yet-unnamed restaurant at 1221 Broadway Lofts in the fall, but it won’t serve pizza.

Founded in 2003 by Portlanders Kenneth Pogson and Tres Shannon, Voodoo Donut has grown into an internationally recognized brand. It’s first dipped her toes in the Texas market in 2015 with a store on Austin’s iconic Sixth Street. He currently operates three other stores in the Houston area.

The chain is known for its pink boxes and tongue-in-cheek deals. In addition to selling standard varieties like the cinnamon glazed sugar cake, it also offers donuts like the Maple Blazer Blunt and the Dried Chili Ring of Fire. All are available as singles or curated boxes.

Voodoo is expected to be popular in the bustling downtown corridor, near attractions such as the Majestic Theater and Hopscotch. A new Alamo Visitor Center and Museum is also being developed nearby at the historic Crockett and Woolworth Buildings, although it is not expected to debut until 2025.

If other Texas openings are any indication, Voodoo will draw its own crowds.

“We are thrilled to bring the Voodoo Magic to San Antonio, to the downtown corridor, where such exciting growth is occurring,” Chris Schultz, CEO of Voodoo Donut, said in a statement.

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