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New locations will reside in existing Friendly’s restaurants in Connecticut
August 25, 2021 // Franchising.com // DALLAS – America’s healthiest smoothies are making their way to the northeast. Some might even say that they are “getting friendly” with the region.
Smoothie factory announces the grand opening of its first two Northeastern locations inside New England’s Favorite Friendly’s Restaurants. A smoothie factory will reside at Friendly’s Vernon (103 Talcottville Road, Vernon, CT), which opened August 18, and Friendly’s North Haven (140 Universal Drive, North Haven, CT), which opened August 21 .
This store-to-store footprint is the first of the unified leadership team on the two brands and hints at a value proposition that’s faster than new build and stronger than a ghost kitchen to deliver product offerings. proven menu. Both locations will offer the Smoothie Factory menu for online ordering and delivery, which includes a selection of specialty smoothies and four delicious Power Bowls, made with a blend of superfruits and topped with whole fruit, coconut and granola. .
“We are uniquely positioned to capitalize on existing real estate and increase foot traffic by using our Friendly’s kitchen to prepare and serve Smoothie Factory items for online ordering and delivery,” said Craig Erlich, President and CEO of Friendly’s Restaurants and BRIX Holdings, parent company. of Smoothie Holdings FC, LLC. “Now our loyal and new customers alike will have access to the best menus in both categories, with convenient online ordering. “
With these beginnings, Smoothie Factory menu items will be available to order online at both order.smoothiefactory.com and order.friendlysrestaurants.com for delivery and pickup at both Friendly branches.
Opening offers include free shipping and $ 3 off smoothies of all sizes for Friendly’s Sweet Rewards members through September 30. Customers with a gym membership can also show their membership card at checkout to receive $ 1 off a smoothie of any size each day.
Smoothie Factory is the brand for athletes and anyone trying to lead a healthier lifestyle, aiming for the cleanest recipes while giving customers the ability to customize their smoothie to their preferences. The smoothie menu includes whole fruits and vegetables, natural options for sweeteners, and vegan and non-dairy options.
Erlich said the success of this co-branded relationship could expand to other Friendly locations in the future after these two Connecticut introductions.
For more information on Smoothie Factory, visit smoothiefactory.com/.
For more information on Friendly’s Restaurants, visit www.friendlysrestaurants.com.
About the Smoothie Factory juice bar
Based in Dallas and with more than 25 national locations, Smoothie Factory Juice Bar has established itself as a leading retailer of nutritious smoothies, fresh juices, nutritional products and more. The Smoothie Factory brand stands for exceptional products and promotes healthy food options that fit into the lifestyle of its customers.
Smoothie Factory is a franchise holding company of BRIX Holdings, LLC, a Dallas-based multi-brand company specializing in chains with premium products and attractive growth prospects. More information on Smoothie Factory in the US and Canada is available at www.smoothiefactory.com or on Facebook at www.facebook.com/smoothiefactory. Information on the franchise is available at www.smoothiefactory.com/franchise.
About Friendly’s Restaurants Co, LLC
Friendly’s Restaurants Co, LLC is a restaurant company operating under the iconic “Friendly’s Restaurants” brand, serving sandwiches, burgers and frozen desserts at 130 full-service, friendly restaurants. For over 80 years, Friendly’s Restaurants and their dedicated service teams have delighted generations of guests by delivering daily value on tasty food and ice cream creations. Friendly’s Restaurants was acquired by Amici Partners Group, LLC, a group of experienced investors with experience as a national and international franchisor specializing in the restaurant industry. Going forward, Friendly’s Restaurants intends to introduce innovative new food and ice cream offerings, brilliant new restaurants, and unique ways to reach and satisfy customers. For more information, please visit www.friendlysrestaurants.com.
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