The fictional TV coach has done it again. Apple TV+ series coach Ted Lasso has a series of billboards across the United States in the hometowns of every United States Men’s National Team player.
As you’d expect, the letters are a bit cheesy, but Motivational Coach has a way with words that are always entertaining, to say the least. The three FC Dallas products have billboards around town in areas where they grew up.
On Jesus Ferreira’s Billboard (located on Cedar Springs in Routh in Uptown Dallas just above Clutch Bar and Restaurant), Lasso dives into car analogies that fit Ferreira perfectly (the kid loves his fast cars) .
Former academy star and recent MLS Cup winner Kellyn Acosta’s billboard (located on the side of a barn in Plano at 3700 Hogge Drive, Parker, TX 75002) takes on a different tone and plays on Acosta’s roots in Plano.
Finally, international star Weston McKennie or “the one who really got away”, as we like to call him. His billboard (located on the north side of 380 in Little Elm), plays on his Little Elm roots. I also appreciate the Harry Potter joke to close the letter.
Yeah, cheesy indeed, but it’s worth driving around town to catch a glimpse of these bad boys before they leave after the World Cup. I appreciate the nature of Apple TV+ stepping into the World Cup hype here with stuff like that.
What do you think of this poster campaign? Let us know what you think below.