Activity resumes in Longview’s newest major business development after the arrival of COVID-19 in 2020 hampered progress at The Crossing at Main and Main.
The 42-acre project, which will eventually include everything from offices and restaurants to medical services and apartments, is at Eastman Road and Loop 281 next to Mobberly Baptist Church. A new street, Nealy Way, provides access to the development from the 281 loop.
“We’ve done all the construction, the road has been built,” said Wade Johnson, who runs the company behind the development, Future Frontiers. At the beginning of 2020, two restaurants were also about to finalize contracts to set up there. It all came to a halt when COVID-19 arrived and shut down a significant portion of business activity.
“These restaurants have both pulled back. COVID has hurt us,” Johnson said, but now the momentum is coming back. Work Smart began offering shared office spaces in 2021 and Yukon Coffee opened this year.
Construction has begun near the Nealy Way entrance to the development on a new location for Jack’s Natural Foods. Currently located at 400 E. Loop 281, the new store will provide Jack with more parking and nearly double the space to 8,320 square feet. Johnson predicts the new building could be completed around March.
Permits have also begun for Cargo, a new restaurant that will be built near an existing retention pond with a fountain. The two-story restaurant and bar will also have a rooftop terrace on the third floor and several outdoor entertainment features – two outdoor pickleball courts, a fenced-in children’s area with a splash pool and other climbing toys, an 18-hole golf course and an outdoor and seated stage at the pond.
Johnson also expects to strike a deal with HealthCARE Express next month to move into a newly constructed cul-de-sac at the property. He is also looking forward to the construction of a new apartment complex which will be at the rear of the property. Dallas-based Portfolio Development will build the more than 200-unit complex, he said.
Other businesses are also in talks to move into The Crossing at Main and Main.
“It took longer than I had hoped,” Johnson said. “Who could have predicted COVID, let alone what it was going to do to us? I think when Cargo is here and the apartments are definitely in place…if the rest isn’t sold yet, then it’s okay to sell it.”