Tips for Elon Musk’s Giga Barbecue in Austin

When you’re the richest man in the world, people tend to listen to what you have to say. The same goes for Tesla CEO Elon Musk, who, like thousands of other Californians, recently packed up and moved to Texas. Of course, Musk’s stuff includes Tesla, which formalized the move in December via a title filing that lists the company’s headquarters as the truly gargantuan Gigafactory site in Austin.

Musk’s love of the tweet is well known by this point, and couldn’t help it when asked, via tweet, if Tesla’s Texas site would be hosting an event similar to Gigafest, the huge “county fair” that Tesla held to mark the opening of their Berlin factory in October. The suggestion included a similar factory tour, a gathering of Tesla owners and, of course, a barbecue.

“Hell yeah” was Musk’s two-word response.

While that brief exchange happened in October, the intensity escalated last weekend when Musk took to Twitter again to confirm that the massive rally it was left for April 7.

The Tesla event in Berlin was limited to just 5,000 people due to German government restrictions regarding COVID-19. Now that pandemic restrictions are easing everywhere (and especially in Texas), the Texas Tesla event will likely be much bigger. Tesla owner’s fan site Teslarati suggested the Giga Texas event could ‘unintentionally be the biggest barbecue ever [sic] in the history of the state of Texas.

Naturally, any discussion of a barbecue of this size attracts our attention. And since Elon is relatively new to Texas and probably new to barbecue, we have some suggestions for him to treat himself to his fellow Texans. Hoping he reads our tweets.

Suggestion 1: Learn the lingo.
If Musk is going to make friends in the Lone Star State, being able to talk barbecue is going to be key. We could drop a thousand words here and not cover everything, but a savvy business executive like Musk would only expect the highlights anyway. Musk needs to know that Texans take their barbecue as seriously as their football. He should know that Texas BBQ is made up of four distinct regions, and the Central Texas stuff around Tesla’s home in Austin will be very different from what you might find in East Texas or the South from Texas. When someone mentions the Holy Trinity, they are probably referring to brisket, ribs, and sausage instead of Father, Son, and Holy Spirit.

Musk surely knows that everything is bigger in Texas, but he must know that this will also apply to barbecue opinions. A lover of low and slow cooking will certainly be countered by someone who swears by its hot and fast brisket, while a debate ensues nearby over the merits of post-oak wood versus mesquite wood. . Musk would be wise not to take sides until he can back up his case; best is to smile, raise the Shiner, and then bow out.

Suggestion 2: Be smart: outsource!
Musk’s credentials as an innovator and tech mogul are beyond reproach. And while he holds the title of CEO and chief engineer of SpaceX, we’re going to suggest that the barbecue East actually harder than rocket science. Trying to barbecue for the first time is a recipe for disaster, like the previous one Observer barbecue scribe Gavin Cleaver learned firsthand.

One of the reasons Texas is so attractive for incoming businesses is in part due to the skilled workforce that lives there. And Giga Texas is right in the middle of Texas barbecue country. So instead of trying to smoke a bunch of meat themselves, Tesla should outsource it to some of the best pitmasters the country has to offer, who conveniently call Texas home. start with Texas Monthly Top 50include all 50 honorable mentions and start making calls for them to hitch up their smokers and trailers and bring the barbecue to you.

Suggestion 3: Don’t be afraid to innovate.
Musk’s career is about rethinking the standards. SpaceX is the first private company to successfully launch, orbit and recover a spacecraft. Tesla has become the most valuable automotive company and is the world leader in electric vehicle sales.

So, as much as the Texas barbecue is a cuisine steeped in tradition, a Tesla barbecue is a chance to break certain rules. Why not ask a stranger to rethink some of our ideas and improve them? While the story has Texans burning wood to smoke meat, there are plenty of gas smokers in use. So imagine, for a moment, an entire section of the barbecue dedicated to smokers of alternative fuels. We already have electric smokers that light wood pellets, but is solar an option, especially if we’ve found it can cook just as well?

And while burning wood may not be good for the environment, it turns out that raising cattle is much worse. According to the United Nations, global livestock contributes more than 14% of greenhouse gas emissions each year, as much as all the cars, trucks, planes and ships combined in the world today. Could Musk’s knack for innovation find new ways to increase the food we eat with a better eye on what’s good for the environment?

Suggestion 4: Just… don’t.
Certainly, this suggestion has no chance. Too many egos are at stake. But maybe ditch the idea of ​​trying to make the biggest barbecue ever?

We love a good barbecue as much as the next person. As fun as a gathering of Tesla’s most loyal owners might seem, while acknowledging the recognition that inviting the biggest barbecue names in the state could bring them, there are good reasons not to.

First and foremost, inflation is already hitting restaurateurs and the catering public directly in the wallet. The price of everything is higher, but food prices are particularly affected by the effects of inflation. The ripple effects of buying enough meat for a legion of starving Tesla owners might be minimal, but are doing everything to ease demand.

Finally, though it pains us to write, there’s more to Texas cuisine than just barbecue. It’s a tough time to run a restaurant, and Tesla could use this opportunity to boost business for all restaurateurs in the state, not just pitmasters. For proof, we need look no further than James Beard’s new nominees, with 11 nods in Dallas-Fort Worth alone. Why not celebrate all that Texas has to offer?

As Elon Musk can attest, Texas has attracted a wide variety of people from all cultures to our state. With them come wonderfully diverse food traditions and lifestyles that intersect in new and different ways across Texas. So let’s show off Tesla’s new factory if we have to, and get all of our Tesla friends to come, but take the time to recognize all the food greatness that makes up the Lone Star State while we do it.

About James Almanza

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