Wellness Experts to Open Stunning New Resort in Austin, Clubs in Houston and Fort Worth – Canyon Ranch Jumps in Texas

JThe life-enhancing luxuries of Canyon Ranch, honed over four decades of spa-infused wellness, are on their way to the Lone Star State via the Texas Hill Country where plans are underway for a resort a short driving distance from Austin. The Texas commitment, revealed this week, includes the addition of Canyon Ranch clubs in Houston and Fort Worth and an app to meet customer needs 24/7.

“It’s a big market. We love Texas. We think Austin is a really vibrant and exciting city,” said Canyon Ranch CEO Jeff Kuster. PaperCity. “We were able to discover the right place to do it.

“It’s a beautiful piece of Hill Country not far from Austin with rolling hills, pecan groves, oak trees and water, everything you want in Hill Country.”

Canyon Ranch has partnered with VICI Properties Inc. to secure up to $200 million in capital to develop its new Austin resort with plans to begin construction in 2023 and open to guests in 2025.

“Not many people understand what we’re really doing,” Kuster says. “We offer quite a different experience than anyone else and finding the right location to provide a setting of immersive natural beauty really helps put it all together.”

Unlike the typical resort spa, Canyon Ranch bills itself as a pioneer in wellness counseling with a team that includes scientists, physicians, professionals and doctors who provide clients with personalized advice on establishing and maintaining of a life of well-being.

“Wellness” is the hallmark of Canyon Ranch.

Austin’s First Canyon Ranch

Kuster isn’t ready to reveal the exact Austin location of the new Canyon Ranch resort spa that joins a trio of popular resorts in Tucson, Arizona; Lenox, MA; and Woodside, California. He is also unwilling, at this time, to reveal the name of the notable architect who signed on for the project.

Kuster says, however, that part of the company’s ethos is to celebrate location. Thus, Canyon Ranch takes the approach of “being light on the ground, minimal.”

“The scenery is really so beautiful that we’re going to celebrate it,” Kuster continues. “You want to feel like you’re in the Hill Country.”

The grounds of the elegant Canyon Ranch in Lenox, Mass., show what people can expect at new resort towns in Texas.

Looking at the other resorts in the Canyon Ranch group, it’s clear that environmental sensitivity is the basis of the design of all properties.

club power

The theory behind the Canyon Ranch clubs directed to Houston and Fort Worth is to improve engagement with its visitors by helping them maintain that good life when they return home. Kuster refers to it as an ecosystem where people are only about 90 minutes from the station and have the club at home. He said there’s a demand for mini-versions of the resort experience without accommodations in the cities where his customers live.

“We also love Texas because of the ability for us to do something in every major metro in the state, creating that reinforcing root,” Kuster says.

The Canyon Ranch in Lenox, Massachusetts is certainly impressive.
The Canyon Ranch in Lenox, Massachusetts is certainly impressive.

The two clubs, based on membership, will be 30,000 to 40,000 square feet in size with a full plate of state-of-the-art fitness, spa and community activities, as well as experts and advisors in sports medicine. All at a luxury level, assures Kuster. Websites for the Austin station and clubs in Houston and Fort Worth are already in place and can be found here.

The Fort Worth club will be located near the new Crescent development in Fort Worth, which will include a 200-room hotel and a new restaurant by celebrity chef Dean Fearing. A late 2023 opening is planned for the Fort Worth Canyon Ranch. Canyon Ranch aims to open the Houston Club in 2024.

A recently launched Canyon Ranch app provides additional wellness information and guidance to guests wherever they are, any time of the day or night. The first version of the app is available for guests of the Tucson Canyon Ranch resort.

Now wellness is coming to Texas. In a big way.

About James Almanza

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